Case Study
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Pack-Tubes
How Impacked Helped Pack-Tubes Improve Online Reach and Accelerate Business Growth
The Opportunity
Pack-Tubes, a prominent aluminum cosmetic tube manufacturer based in Magnolia, Texas, sought to increase visibility among U.S. beauty brands and showcase its unique capabilities, including low minimum order quantities (MOQs), rapid turnaround times, and U.S.-based manufacturing. President and CEO Adrian Ayala knew they had the right offering to win; it was just a matter of getting in front of the right buyers at the right time.
The Solution
Pack-Tubes partnered with Impacked to create a tailored, search engine-optimized (SEO) digital storefront, robust product pages that strategically position their unique aluminum tube offerings, and an optimized sales process to reduce the time spent qualifying new inbound requests. Through the Impacked marketplace, Pack-Tubes was able to improve its visibility online and drive new business, all at a fraction of the cost of a digital agency.
The Results
Increased visibility organic search, ranking on page 1 across 75+ search terms
$55cost per lead
New Customer Wins
→ New customers across beauty and personal care, food, nutraceuticals, and health segments
The Opportunity: Standing out in the Digital Landscape
In Q4 2024, Searches related to aluminum cosmetic tubes had reached a three-year high, driven by brands increasingly seeking premium, sustainable packaging solutions. Pack-Tubes was uniquely positioned to accommodate orders from single cases for emerging indie brands up to large-scale production runs for established market leaders.
However, competition was fierce, with domestic and international competitors spending aggressively to acquire new customers. The task at hand was straightforward: effectively communicate these exceptional capabilities to brands at the precise moments they were actively searching for packaging.
The Solution: A digital presence that drives discoverability and new business
Pack-Tubes leveraged Impacked’s digital marketplace to create a highly visible and SEO digital presence that met beauty brands at multiple touchpoints throughout their buying journey.
What we built together:
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Search-optimized storefront showcasing Pack-Tubes aluminum tube capabilities, including low MOQ aluminum cosmetic tubes program, wide variety of mono-material and laminate components, metal caps, and anti-counterfeit features.
2
Over 60 SEO product pages, clearly detailing the range of tube diameters, lengths, and decoration capabilities available.
3
A streamlined sales qualification process led by Impacked’s concierge team, allowing Pack-Tubes’ sales team to engage only qualified leads efficiently.
Impacked’s concierge team is like an extension of our sales force. They expertly qualify brands by highlighting our low MOQ tubes, high-quality decoration services, and robust manufacturing capabilities here in Texas. This upfront qualification helps streamline our process, enabling us to consistently deliver best-in-class aluminum tube manufacturing.
— Adrian Ayala, President and CEO of Pack-Tubes
The Results: Digital Discoverability Drives Sales
New Customer Wins:
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Fast-growing indie beauty brand discovered Pack-Tubes through Impacked, closing new business within one month, thanks to Pack-Tubes’ outstanding service and quick turnaround times.
Marketing Performance:
Ranked on page 1
for critical Google searches such as “Aluminum Cosmetic Tubes” and “Aluminum Squeeze Tubes.”
Achieved a remarkable $55 cost per lead
Gained ~28,000 monthly impressions
on the Impacked marketplace, substantially increasing their visibility to brands actively looking for cosmetic tube packaging.
Why A Digital Presence Matters for Packaging Suppliers
Today’s packaging buyers start their research online, expecting seamless digital experiences similar to the ones they’ve come to know in the consumer e-commerce platforms. As Millennials and Gen Z increasingly lead B2B purchasing decisions, providing a frictionless online journey from discovery to purchase order is not optional—it's mandatory.
Impacked’s packaging marketplace is specifically designed to:
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To provide an exceptional experience throughout the packaging procurement process from inspiration to PO.
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Enable suppliers to robustly showcase their unique capabilities and value propositions in competitive categories such as aluminum cosmetic tubes.
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Deliver exceptional service experiences that improve conversion rates and build lasting relationships between brands and manufacturers.
The Bottom Line: Digital Marketplace Presence is Essential
Pack-Tubes' success with Impacked underscores the importance of digital visibility. High SEO rankings, cost-effective lead generation, and substantial market exposure are not merely advantageous—they’re crucial to sustainable growth in today's digital packaging environment.
Ready to become discoverable where beauty brands are searching?
Contact Impacked to learn how our digital marketplace can deliver qualified leads and measurable ROI for your packaging business
info@impackedpackaging.com