6 Trending Beauty Packaging Components
With summer in full swing, brands are in the midst of finalizing their packaging selections for 2025 product launches. As new beauty sub-categories and format trends have emerged and spiked in popularity, the packaging used by beauty and cosmetic brands has begun to evolve. In this article, we’re sharing 6 trending beauty packaging products on Impacked and some of the reasons why brands are turning to these packaging components. Check it out!
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AJG Packaging Push Clean Towelettes
In partnership with Push Clean, AJG Packaging offers a unique Push Clean Towelette system. The Push Clean Towelette is a two-chamber container that separates fluid in the outer chamber from a pressed towelette within the inner chamber to ensure wipe based products don’t dry out. With a firm press in the middle, a valve opens at the bottom, releasing the fluid to mix with the towel. The towel expands, unfolds, and is ready to use. Perfect for on-the-go cleanliness, Push Clean towelettes are an attractive option for cosmetic & beauty brands since the towelette covers a larger area compared to ordinary wipes due to the flexible, expandable nature of the component. AJG additionally offers a 100% biodegradable towelette giving brands an eco-friendly wipes sampling option.
Plastube Low Profile Cap
Plastube, in collaboration with Giflor Closure Technologies, offers an innovative low profile tube cap that is one of the slimmest designs on the market. These cosmetic tube closures are designed with 50% less plastic than traditional flip top caps, helping support brand sustainability ambitions through innovative closure design. In addition to driving plastic reduction, we love this cap because its reduction in size helps draw more attention to artwork and deco on the tube itself. Manufactured in Canada, this mono-material tube cap boosts total package potential of up to 75% PCR when paired with complementary Plastube tubes.
JCOP Specialty Use Recyclable Stick
JCOP Korea’s 1.5oz Recyclable Specialty Stick is much more than just a deodorant component. Over the last year, cosmetic stick packaging has gained popularity outside of the deodorant category due to the mess-free proposition, targeted application, and travel friendly component shape. JCOP’s recyclable stick is being used across a variety of applications like cleansing sticks, tattoo care products, suncare, and of course deodorant. With an MOQ as low as 5,000 units and lead times as short as 3 weeks, the specialty stick can be further customized with a variety of decorations and finishes. Available in multiple travel sizes, we expect these twist up sticks to continue to gain traction throughout the year.
UDN Tube-in-Tube Components
UDN's patented tube-in-tube design offers a unique way to stand out at the point of product application. This dual-tube has two chambers which can be dispensed simultaneously with every squeeze. The result is aesthetic dispensing patterns of multiple products, helping drive usage engagement and a different dimension of differentiation. With a variety of nozzle options, dispensing patterns can be customized based on the product category and formula type. UDN’s tube-in-tube is ideal for brands seeking to innovate their packaging with an eye towards virality- Used by brands like Pantene, Head & shoulders and Vidal Sassoon, these tubes provide a unique solution for multi-use and 2-in-1 products.
APG Rotation Balm Stick
APG's Rotating Balm Stick is a versatile and luxurious balm packaging solution. Aimed at addressing concerns about how messy traditional balm formats are, this rotating balm stick “slices” a section of the balm stick for a more controlled (and cleaner) dispensing experience. The mess-free component allows solid balms to be smoothly scraped... and consumers have noticed! Rotating balm sticks went viral on TikTok earlier this year, thanks to the Dr. Althea Cleansing Balm. Between the consumer appeal and stick format growth, we expect to see more brands turning to rotating balm sticks to further differentiate. With options for custom colors and decorations available, APG’s rotational balm stick is a great option for brands looking to capitalize on the latest cleansing balm trend!
Expack Unisolve Dissolvable Sachet
Rounding off our list is a sustainability superhero, the Expack UniSolve Dissolvable Sachets. Made from wood pulp fiber and cellulose, these sample sachets are 100% water soluble, dissolving in water and leaving no waste behind. Designed for waterless product formulations, these sachets are great for brands looking to reduce the environmental footprint as they are completely plastic free. Manufactured in New Jersey, the UniSolve can be decorated with offset print or digital print and has a minimum order quantity of 20,000 units. This hassle free sachet is perfect for brands looking to keep sustainability in mind while balancing an engaging experience post product usage.
That rounds out our list of trending beauty packaging components on the Impacked packaging marketplace! For more information on the latest trends and to discover the perfect packaging for your next product launch, reach out to one of our packaging and sourcing experts today.
